
In today’s digital and developed world, websites have been playing a major role to connect users globally. Giving them a platform to shop, search, play, chat, and many more.
Eventually, working on your website and making it user-friendly and attractive helps you gain more customers. A study even revealed that a website’s design is most likely to affect its presumed trustworthiness—not the content that lies within.
Any platform, requires a well-defined marketing strategy to gain and attract customers and users and to do the same you need to first reach out to them.
Now, let’s talk about the ways to make your website the best for the users.
WEBSITE DESIGN
It is something that sets up the first impression on your customers. In a few seconds viewers easily make out what your website aims to do and how it will be benefitting them. As everyone clearly knows first impression makes the last impression so how attractive your website is making a rough idea of how many customers it is going to attract.
How attractive your site is makes out whether the user decides to stay on your brand or gets attracted towards a better competitor of yours. Just to make the user stay a good website design is very important. If the site is outdated or unappealing it automatically leaves a bad impression over your users or customers.
People can judge you like how are you going to treat your audience by looking at the site. If you have put zero efforts on the design of your website, you’ll be putting zero efforts helping or looking after your users.
People in today’s world don’t have enough time to judge websites by having deep research in it because in this fast-growing developed world they look for things that are more modern and appealing. So, a website with a modern appeal and design attracts more rather than an outdated website.
Navigation
A good website navigation is very important for the users to get them attracted towards any site. And we’re not just saying that — there’s research to back it up. According to a study by Top Design Firms, 38% of consumers look at a page’s navigational links and layout when looking at a site for the first time.
The importance of navigation cannot be underestimated. It gets very understandable why users prefer a website with good navigation. As it helps the users to quickly and efficiently find what they are looking for on that website. Again, it’s very time-saving and hassle free which attracts more customers.
Content creation
The most important reason to have a good content is to educate the users and to give them a brief about what your site or brand is all about. Without the content no-one will be able to know what your brand offers and how can they benefit from the things that you provide.
Rather than focusing on the type of content you put, make sure that the content is engaging and give users a glass image about your brand and website. Always take time to put your content and make sure it’s engaging; readable and straightforward it will provide value to anyone who’s looking forward to it.
While it is vital to have high-quality content on your website, few people will ever see it if you don’t focus on getting it indexed by search engines. This is done through the proper practice of search engine optimization (SEO) strategies, which is why content is crucial on a website.
SEO Optimization
There are many web designs and practices to influence how you put content online which in turn affects how search engine spiders crawl and index your website. It is a set of various practices designed to improve the appearance and positioning of the web pages in organic searches. Organic way is the only most prominent way for people to discover and access online content.
A good SEO strategy is important for improving the quality and quantity of traffic which gets attracted towards your website. On the basis of how relevant the content on your website has been and what quality and quantity of users make a count of it your website is judged. By this strategy you can attract users from the entire world.
Search engines like google and binge use crawlers, they are also called as bots or spiders, they basically gather all the information they can get on the net. They start from a well-known web page then go to the internal links and external links to pages on other sites. Now, all this helps the crawler to understand what each page has to offer and how all the pages are semantically connected to each other within the search engine database called as an index.
VISUAL DESIGN
Visual appeal is basically what meets the eye and forms the first impression. It’s the colour, shape, pictures, fonts, white space, and the overall visual design of any site. To know whether a website appeals to us or not depends on how we perceive it, how we use it and how we remember it.
Visual appeal more than anything can attract attention of users. The key is to getting users attracted to your website. We tend to look at things that are more pretty rather than things that are not that appealing and are neutral. Extraordinary attracts more.
MOBILE RESPONSIVENESS
Many consumers are using their smartphones rather than their desktops to connect with others, shop, for entertainment, for doing business and many more. Due to this reason brands and companies need to change their websites for mobiles rather than simply shrinking it to a smaller screen.
Many people still don’t put much efforts in understanding the overall user experience. There’s a study that 70% of the user traffic comes from mobile devices.
These are some of the things that attracts more and more of the users all over the web.